FW 24/25: Form Meets Function

Fortified Comfort

Fortified Comfort is interpreted as casual, everyday, relaxed clothes that are elevated with a dose of drama. We were drawn to the perfect item for this trend — Elif Cığızoğlu’s chunky gold sweater, a very luxe, tactile take on a wardrobe staple. Another fabulous take on this trend is Hannah Shin’s pink, oversized, faux fur coat over a brown dress from Hagahi. 

“Fortified Comfort amplifies the proportions and textures of everyday garments and silhouettes to transform them into statement pieces.” — Caitlin Burke

Chaos 

Chaos is a fresh update of the craftsmanship trend seen in past seasons. It’s a bolder take than ever, but this time it’s all about everyday silhouettes transformed by incredible, eye-catching textures and mixed materials.

“With the concept of ‘oversized’ becoming the most contemporary keyword, the combination of a black blazer and a maxi skirt could create the most sophisticated look for now. This proportion is aesthetically appealing, and designs with exaggerated elements will create a trendy atmosphere. Additionally, the texture and gloss of black adds timeless luxury.” —  JE Lee, Creative Director, Asparagus

“Our entire collection draws inspiration from the vibrant and distinctive urban women who embody fun and uniqueness. We believe that having fun and celebrating are essential aspects of life, so why not shine as the star of it all? Each unique piece in our collection offers versatile styling options, allowing every city girl to express her individuality with flair.'' — Ozan Korkmaz, Brand Manager, Zeynep Tosun

Slow Utility

Slow Utility features designs with practical details — a trench and an outfit that center on a military-inspired jacket. Both looks were layered with intention. This FW 24/25 trend looks best in a palette of neutral colors.

"Office Siren"

This trend references traditional office dressing but offers a sexy, editorial twist. Picture plenty of stockings, fishnets, tights, and skirt suits.

“For "Office Siren," we styled skirts beneath blazers, and featured tights to create a sense of buttoned-up elegance. In one look, we paired an oversized, more serious Asparagus blazer with a beaded skirt by Zeynep Tosun that had a Carnival feeling. I love that combination.” — Caitlin Burke

Form Meets Function’s Palette of Dreamy Hues

Every concept— Fortified Comfort, Chaos, Slow Utility, and Office Siren featured a soft color palette. They deftly created a cohesive energy that resonates throughout the entire editorial.