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So much has changed since the dawn of premium denim in the early 2000s through today, and COTERIE New York has been there for the entire journey. 

Looking forward to FW 24/25, the market is growing even more excited with new denim silhouettes, washes, and fabric innovation. In anticipation of the upcoming season, we spoke to Angela Velasquez, executive editor of Rivet, David Shelist, owner of The Denim Lounge, and Jennifer Kim, women’s senior design director of AG Jeans to learn more about some of the new seasonal trends, design developments, and styling notes. 

Shop brands including AG, 7 For All Mankind, Le Jean, Etica, Favorite Daughter, DL1961, Joe’s Jeans, Hudson Jeans, Edwin, and more at COTERIE New York February 20-22, 2024.



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FW 24/25 Denim: An Icon Evolves - COTERIE Brand Editorial


The Return of Wide Leg Jeans (And More Key Styles for FW 24/25)

Angela Velasquez, Rivet:

“Denim mills’ fabric collections for Fall/Winter 2024 were dense with green-cast indigo, black denim with color-lasting technology and ecru and earthy colors. Grunge-inspired overdyes and dirty washes, velvet-inspired flocking and leather-like coatings were also prominent, so anticipate these trends to trickle into brands’ F/W 24-25 denim collections."  

“The straight fit gained momentum in 2023 but expect to see legs grow more relaxed in 2024. The vibe is cool ’90s boyfriend jean."

“Utility remains strong but brands are eliminating the bulk from cargo pockets. Brands are also modernizing low-rise jeans with looser legs and slouchier fits." 

“Midi and maxi skirts updated with front or back slits, slim cargo pockets and asymmetrical hems give retailers something new to put on the sales floor." 

“Contemporary denim can push crystal embellishments further for F/W 24-25.”


David Shelist, The Denim Lounge:

“Expect wider leg jeans in all lengths. I like that the rise is coming down a bit too, taking pressure off women who are self conscious with tighter fits. Long silhouettes look great for F/W 24-25.”


Jennifer Kim, AG Jeans: 

“The looser fits continue to be popular. AG is introducing three new fits for Fall/Winter 24: the Adria, a low-rise wide leg, the Brinley, a new updated straight leg, and the Hattie, our barrel leg silhouette. We focused on pushing proportion and shape, while staying true to our classic, authentic washes. Each of these fits brings something new to our assortment and represent this fall’s key fashion bodies.”

"We always look forward to COTERIE, not just as an essential marketplace, but as a platform to present our seasonal collections to the industry."




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The Evolution of Denim Fabrications 

Angela Velasquez, Rivet:

“Brands in this market are investing in high-quality fabrics, which consumers recognize in the hand feel, fit and durability of garments. Mills are finding ways to make heavy-looking denim feel light, 100-percent cotton denim stretchy, and denim feel cooler in the summer and warmer in the winter. There’s a secret science to denim that resonates with the premium customer. Awareness is also growing for organic cotton and regenerative cotton as well as recycled fibers and dyes.” 


Consumer Shopping Habits are Changing  

David Shelist, The Denim Lounge:

“Habits are changing. My customers are now coming in looking for ‘what would look good on me’. They don’t care about a specific style or name brand. They want something that will flatter them." 


Angela Velasquez, Rivet:

“Consumers are becoming more adventurous with their denim. Jeans will always be a staple, but more consumers are building outfits around denim, especially as fits grow wider and looser. The fit of jeans determines the style of tops, outerwear and footwear women shop for more than ever before. Proportions are shifting and denim is driving that change.”


COTERIE New York's Love for Denim  

Jennifer Kim, AG Jeans:

“We always look forward to COTERIE, not just as an essential marketplace, but as a platform to present our seasonal collections to the industry. And on the flip side, it serves as an opportunity to enjoy other artists’ work and get inspired from the buzz of creativity and community.”


Register now to see the best of denim from these featured brands and more including 7 For All Mankind, Le Jean, Etica, Favorite Daughter, DL1961, Joe’s Jeans, Hudson Jeans, Edwin, and more at COTERIE New York.




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