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Note: All qualifications must be submitted in full within 10 days, otherwise the press credential may not be qualified. If you have not submitted your business proof before arriving on show site, plan to bring business proof as outlined below in Credentials for Registering On-Site.
Must have created new content within the past three months on topics related to the fashion industry. Blogs will be evaluated on a case-by-case basis based on traffic, content relevance and quality, engagement on social media channels, frequency of posts, etc.
Bloggers will be asked to provide evidence from a data-tracking service (such as Google Analytics or Compete.com) that show unique visitors across blog or social media channels are at minimum 10,000-50,000 per month. Please upload links to blog and postings as part of the badge registration process. All criteria is taken into consideration for approval; unique visitor numbers and the number of followers on social media channels do not guarantee a badge if other criteria have not been met.*
Social media influencers (those who do not have a qualifying blog, but own and manage a social media account of 20,000 or more followers on at least one social network: Facebook, Twitter, Instagram, Pinterest, YouTube) will be evaluated on a case-by-case basis based on content relevance and quality, follower counts, engagement on social media channels, frequency of posts, etc. Please upload links to relevant social media channel(s) and specific posts that exemplify how you consistently support the fashion industry. See “Who Does Not Qualify for a Press Badge?” below. All criteria is taken into consideration for approval; post engagement and the number of followers on social media channels do not guarantee a badge if other criteria have not been met.*
*Each blog or social media platform will be granted one badge. If you have special circumstances, please email PR at press@fashionbyinforma.com.
Friends and family of journalists, bloggers or social media influencers – they should register for an Exhibit Hall Pass.
Film crews who are working for an exhibitor or are receiving fees as part of a marketing program – they should register as Exhibitor-Appointed Contractors.
Publishers, sales, marketing and advertising executives, and other non-editorial staff – they should register for a Media Services badge – see above.
Producers, editors or film crews for programs in which the exhibitor pays a fee to participate.
Public relations professionals (agency or company based). If working for an exhibitor, get an Exhibitor badge from your client.
Writers for company newsletters and websites.
Self-published writers or anyone who cannot demonstrate a link to a credible news outlet or proof of readership or viewership.
Public relations, advertising or marketing professionals (agency or company based) writing for a news outlet, their company website or personal blog.
Industry consultants.
Support staff for bloggers or social media influencers, including contributors, agents and agency representatives; approved support staff can receive a Guest of the Show Badge; see Media Services description and email press@fashionbyinforma.com for approval. Non-approved support staff (family or friends) should register for an Exhibit Hall Pass.
Please present a business card from the media organization with your name and title. Badges from prior years or other events do not qualify in lieu of a business card. In addition, please provide the following:
Newspaper/magazine/wire service reporters or editors: A masthead or staff box from an established media outlet listing your name/title; clips bylined with your name or a link to bylined articles.
Freelance writers & photographers: A letter of assignment from a publication or media outlet. If not on assignment, please provide a clip or link to a bylined article published within the last 12 months that is relevant to the natural and organic products industry.
Bloggers: All bloggers must be pre-approved prior to the upcoming COTERIE New York event and may not register on-site without approval. Please email PR (press@fashionbyinforma.com) for approval. If your application or credentials are incomplete this will affect the timing of your approval.
Social media influencers: All social media influencers must be pre-approved prior to the upcoming COTERIE New York event and may not register on-site without approval. Please email PR (press@fashionbyinforma.com) for approval.
TV or radio station producers/reporters: Link to station website with video or audio clips.