One example of this is the introduction of the COTERIE mobile app, which was in the hand of nearly every retailer walking the show and is a major step toward achieving efficient brand-and-buyer connection. After a positive soft launch in February, the app was active for September and served as an information hub of brand listings, show events, and seminars. It also acted as a social platform with an interactive wall, allowing brands to promote themselves and converse with buyers during the show and allowing buyers to find fresh product for their customers.
Firsts for COTERIE didn’t end there—to further engage its audience, a
live photo shoot that modeled clothes, footwear, and accessories
straight from the show floor. The captured photos were posted on social
media in real time, and exhibitors’ booth numbers and social handles
were included in each upload so retailers could easily find the desired
products. Check out all of the stylings from the shoot here.