TRAVEL IS TRENDING
With consumers more travel-hungry than ever as a result of the pandemic, retailers have revolutionized their assortment to carry resort and swimwear pieces all year long. “We've always incorporated travel and resortwear to some degree, but with more people traveling in the last few months, we have only increased the department,” shared Brigitte Holthausen, founder and buyer of New Orleans based-retailer HEMLINE.
Regardless of if your consumer is on vacation or not, she’ll still want to feel like she is. Fashion can be a way of transporting wearers, making it possible to travel without actually leaving home. Colombian jewelry brand Bocanegra strives to help its clientele do just that with its ultra-colorful beaded accessories: “There is a whole universe of places to visit and gain inspiration from, and you can find anything—any destination, any feeling, within Bocanegra,” says Manuela Maya S, the brand’s Commercial Director.
MOOD-BOOSTING LATIN BRANDS
“Latin brands are happy,” Colombian designer Michelle Daccarett puts simply. Consumers in search of joy and escape are lured by the mood-boosting colors and the playful patterns and silhouettes of Latin brands. Beyond the surface, however, lies an equally attractive manufacturing process rooted in sustainability, natural materials, and female empowerment. Both Bocanegra and Michelle Daccarett employ female heads of households to create their brand’s 100% handmade accessories. Michelle Daccarett also plants a tree in the Amazon for every online purchase since “we start our process and finish our process with trees.”